ASKYURSELF

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ASKYURSELF, FOUNDED BY CHRIS NEU IN 2012, IS A FASHION BRAND THAT COMBINES CLASSIC MINIMALISM WITH SILHOUETTES OF DIFFERENT GENRES AND NOSTALGIC REFERENCES FROM THE 90´S TO THE EARLY 00´S. IT WAS CREATED OUT OF THE DESIRE TO FIND THE ANSWER TO ASKING ´HOW TO CREATE THE PERFECT PIECE?´. AS THIS ANSWER IS FLUID AND CONSTANTLY EVOLVING, SO ARE THE PRODUCTS, CONTINUOUSLY DEVELOPING. THE COLLECTIONS ARE PARTITIONED IN VERSES WHICH ARE INTERRELATED AND CONSTRUCT THE BRAND. WITH THE Y BEING UPSIDE DOWN THE BRAND EXPRESSES THE MENTALITY OF BEING UNIQUE AND THE RECONCILABILITY WITH YOUR EVER GROWING IDENTITY, WITH SELF REFLECTION BEING THE PATH TO ADVANCEMENT. ´ASKING YOURSELF IS A NECESSARY ELEMENT FOR SELF-DEVELOPMENT´