We're making commerce alive.
For thirty years, online shopping optimised for speed and efficiency. It replaced human conversation with search bars, filters, and algorithms. What remains is functional but lifeless. Trust has collapsed. Discovery is dead.
Tilt is the reverse.
A live commerce platform where AI connects real people selling real products in real time, and where anyone can build a business without ad campaigns, websites, or capital. Sellers go live with whatever they have to sell. AI does the work behind the scenes, matching buyers to the right streams, surfacing inventory, helping sellers list and respond on the fly. Buyers find products through real people, ask questions, and buy in the moment.
Trust is built in seconds because every transaction starts with a conversation. Buyers follow sellers they like, return to streams that entertain them, and form communities around the things they're into.
We minted our first cohort of seven-figure sellers last year. The platform is built for hustlers, people who didn't fit the regular-job mould, want to be their own boss, and are willing to do everything it takes to own the outcome of their lives.
A 20-year-old making £200k/month.
A teenager in Scotland selling from his grandmother's spare room.
A former McDonald's worker now selling £50k/month in watches.
This is what Tilt exists for.
Online shopping will diverge into two forms. The first is utilitarian: agentic, automated, invisible, like the laundry detergent that restocks itself. Amazon already owns this.
The second is hedonic. Shopping people choose to do because they enjoy it, the way they once browsed markets and mall-crawled with friends. This category exists in the physical world. Online, it's empty.
That's the throne Tilt is taking.
In ten years, static listings will feel like the Yellow Pages. The next generation will discover and buy through video, conversation, and live interaction across every category. Clothes, collectibles, beauty, watches, furniture, cars, homes, holidays. Tilt is being built for that world.
The company was founded in 2021 by Abhi Thanendran and Neil Shah, both early Revolut employees who helped scale the company from four people to $33B. Today, Tilt is the fastest-growing live commerce platform in Europe, live in the UK, Italy, Spain, and Poland. With over $50M raised from TQ Ventures, Balderton Capital, Vinted Ventures, Earlybird, and Seedcamp, Tilt leverages AI to outship competitors 10x its size.
Download Tilt and discover commerce through real people, in real time.