Three apps, three very different nights.
Whatnot and TikTok Shop both do live selling. Tilt does it as a night out: auctions that start at £1, a chat full of people you know, and a seller who'll tell you exactly what's wrong with the thing before you bid on it.
What that changes, in practice:
Tilt is the world's fastest marketplace
An item can go from someone's hand to sold in under a minute. Auctions run in rounds of about 10 seconds, and the clock resets every time someone new becomes top bidder, so 2 people after the same jacket can keep it going for ages. Buying takes 1 tap, because your card's already saved.
Listing an item takes 2.3 seconds. Point your phone at it and Snap writes the whole thing, photos and description included. Anywhere else that's 10 minutes of cropping images and typing out measurements, which is why most people have stuff at home that never gets listed at all.
Sellers keep more on Tilt
Tilt charges 2% + 50p per sale. On a £100 item, that's £2.50, and the seller keeps £97.50.
The same sale on Whatnot in the UK costs around £11 to £12, once VAT is applied to both the commission and the payment processing fee. On TikTok Shop it's roughly £9, charged on the total the customer pays including shipping, plus 50p if you post the item yourself.
For a seller doing 200 sales a month, that difference is the gap between a side hustle and a wage. It's why sellers on Tilt can price competitively without eating the cost themselves.
Buyers turn up ready to spend
Tilt isn't Tilt without its community. Whether you're into sneakers, streetwear, watches, trading cards, jewellery or homeware, you follow the people behind the stream.
Buyers start recognising the same names in the chat, competing with the same bidders, having running jokes with sellers. The best streams develop their own characters, rivalries and rituals. Shopping doubles as entertainment, and that's exactly why it works: the better the stream, the harder people bid.
That's why the top sellers on Tilt stream almost every day, and why many make a full living from it. An audience that turns up for you is a business you own, not traffic you rent.
Your stock keeps selling after the stream ends
On most platforms a 3 hour stream earns for 3 hours. Everything unsold goes back in the box until the next stream.
Clips changes that. Every item shown on camera becomes a short, buyable video in an always-on feed, so stock that didn't sell live keeps getting discovered overnight. Sellers don't have to make anything, the stream does it for them.
And you don't have to go live at all. Anyone can post to Clips: film the thing, price it, done. A wardrobe to clear or a shelf of cards you're finished with is a video, not a livestream.
For buyers it means Tilt is always on. Something to bid on at 8pm, something to buy at 1am.
Why sellers are choosing Tilt
Keep 98% of what you make. Sell to people who came to spend. List an item in 2 seconds. Keep selling while you sleep.
Apply to sell at www.tilt.app.