The North Face Mountain Jacket has been a grail for 40 years. Deadstock iterations, rare collabs, season-defining colourways - the kind of pieces that usually end up behind glass or in a reseller's archive at a price that makes you wince. In May 2025, Tilt put ten of them up for auction in a Mayfair basement. No reserve prices. Bidding started low. And the room went off.
That was the first Tilt Treasures - a new monthly live auction series from Tilt, the UK's fastest-growing livestream shopping app for streetwear, vintage, and hype. If you missed it, here's what happened and why you should be watching the next one closely.
What Is Tilt Treasures?
Tilt Treasures is a curated, in-person and live auction event series that brings together rare, collectible fashion pieces for a single-night drop. Think of it as the physical extension of what Tilt does every day on-screen: real-time bidding, no hidden fees, prices that actually reflect what something's worth rather than what a reseller decides to charge.
The debut event was held at Little Tape in Mayfair, hosted by stylist and tastemaker Dnieccio, with DJ sets by Jamo Beatz keeping the energy exactly where it needed to be. The focus: ten versions of The North Face Mountain Jacket, marking four decades since the original dropped. The curation was serious. Alongside archive pieces sat KAWS and Supreme collaborations, and a bespoke one-of-one designed by British artist Tomas Gittins - the kind of lineup that doesn't appear twice.
Why This Matters for Streetwear Buyers
Most of the time, finding pieces like these means navigating reseller markups on eBay, paying a premium on Depop, or hoping you're scrolling Grailed at the exact right moment. The odds are not in your favour. And even if you do find the piece, the price rarely reflects the fact that you're the one doing all the legwork.
Tilt is built differently. On the platform, items typically sell at 50 to 60 per cent off retail - without a sale. An item with an RRP of £160 going for £50 isn't unusual; it's the norm. Tilt Treasures takes that same pricing logic and applies it to pieces that are genuinely rare, where the market would normally justify a significant markup. The format - live bidding, no reserve, first-come-first-served - keeps sellers honest and buyers in control.
For the sneaker collector who has been burned by a £300 "market value" pair that retailed at £110. For the vintage head who knows what a Mountain Jacket should cost but keeps seeing it listed at three times that. Tilt Treasures is for you.
The Community Is the Point
What made the first Tilt Treasures more than a transaction was the room itself. Little Tape, Mayfair, Dnieccio on the mic, Jamo Beatz on the decks - this wasn't a trade fair or a sterile auction house. It was a night out for people who care about clothes.
That energy isn't incidental. It's what Tilt has been building toward since its founding. The app started as a way to bring the community energy of live reselling - the banter, the trust, the sense of watching an expert seller show you something genuinely worth your attention - into the digital space. Tilt Treasures brings it back into the physical world once a month, with curation that matches the ambition.
On Tilt, 68 per cent of repeat buyers place the majority of their orders with a single seller. That's not platform loyalty - it's community loyalty. People come back for the sellers they trust, the rooms they enjoy, the experience of discovering something they didn't know they wanted until it appeared on screen. Tilt Treasures is that same dynamic, with a velvet rope and a killer playlist.
What's Coming Next
The first Tilt Treasures focused on one of the most iconic pieces in outdoor-meets-streetwear history. If that's the bar, the future events are worth keeping tabs on. The format - a focused theme, expert curation, rare iterations of a single iconic piece - has room to go in a lot of directions. Football shirts. Stone Island archive. Sneaker deep cuts. Y2K rarities. The categories that Tilt's buyers are already obsessed with are exactly the kind of material that makes Tilt Treasures interesting.
The platform has over one million buyers and is growing fast, with a base that skews toward the kind of collector who knows the difference between a TNF Brown Label and a Purple Label, and bids accordingly. Events like Tilt Treasures aren't just a brand moment - they're a signal of where the platform is headed.
Don't Just Watch From the Sidelines
The next time a Tilt Treasures drops, you don't want to be reading about it after the fact. The pieces are real, the prices are fair, and the room fills up fast. Whether you're a buyer who wants access to genuinely rare fashion at auction prices, or you're just curious what happens when a live shopping app decides to throw a proper event, Tilt is the place to be.
Shop now at tilt.app - and follow Tilt to be first to know when the next Tilt Treasures goes live.